Web positioning
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SEO

Natural positioning

This online marketing technique, which once consumed a portion of the hotel’s budget, has lost importance in the sector, chiefly because people don’t look for accommodation via traditional search engines, opting instead for more efficient tools like Online Travel Agencies (Booking.com), hotel review sites (TripAdvisor), or hotel metasearch engines (Google Hotel Finder).

SEM

Paid campaigns

Advertisements appearing in search engines (e.g., Adwords) are on a downward trend as a result of the limited volume in accommodation searches. Nevertheless, there are appropriate strategies to increase direct bookings, and it remains important to work across several campaigns in order to persuade differing profiles with very specific needs.

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Boost your direct bookings